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What do Birmingham Social Media mean by "Social Media"?
Social Media is simply a different way of communicating on the internet. It is a different type of media than we are used to. When Birmingham Social Media use the term social media, we are referring more commonly to websites such as Twitter, Facebook and LinkedIn . People join these networks and create profiles about themselves and share information, photos and videos with their friends or contacts. There are other social media networks and social bookmarking sites such as Digg and Reddit, but the above three are the most popular and often the starting point for marketers.
So why is Social Media so important?
For the simple reason that the way people are communicating on-line is changing and here at Birmingham Social Media we believe that businesses need to keep up with this changing trend! Social Networking websites in the UK now account for more than 11% of all time spent online! In the past year the average time spent on social networking sites grew from 3 hours per month to 5.5 hours and will hit 10 hours in no time. It is now one of the essential strategies for building a business on-line and driving large amounts of traffic to your website.
Birmingham Social Media can help you with that strategy!
Social Media Marketing has never been more popular as many businesses engage with their prospective customers online in an effort to become the “go to” industry niche expert.Birmingham Social Media would advise creating a standard visual image from the outset across all the social media platforms that you are going to use so that your prospects instantly know that it is your business they are engaging with no matter where they find you.
It’s important to do some research to discover where your target market or potential customers congregate online and use those particular social media platforms first.
Researching some great keywords (the words that your target market is using to search for what they are looking for) and identifying topics of interest or questions that are being asked by them may prove equally useful. You can of course do this yourself or engage a business like Birmingham Social Media to do it for you.